Looking to book a stay? Visit our holiday rentals site →

Areas About Services For owners Income Licences Blog Contact

Torremolinos · Rental management by Glaser Group · Airbnb Superhost

Rental management in Torremolinos.

Glaser Group manages holiday rentals across Torremolinos, ten minutes from our office in Arroyo de la Miel. Volume-market summers, growing shoulder seasons, and a real winter long-stay tail. Treated the way we'd want our own homes managed: carefully, in person, with the VUT paperwork handled. Taking on new owners in La Carihuela, Bajondillo and Playamar.

Get a free income estimate Chat on WhatsApp

Guest rating

4.9

Out of 5

Airbnb status

Superhost

On Airbnb

Family-run

2019

Glaser Group · rentals since 2025

Concierge

24/7

Multilingual, in person

Key facts

Torremolinos rental management, in brief.

Where we manage: Glaser Group manages holiday rentals across Torremolinos and is taking on new owners in La Carihuela, Bajondillo and Playamar.
The market: Torremolinos combines volume-market summers, growing shoulder seasons and a winter long-stay market.
Local office: Torremolinos properties are managed from Glaser's office in Arroyo de la Miel, Benalmádena.
Guest check-in: Glaser checks in every guest in person at the property and does not use lockboxes.
Guest rating: Glaser is an Airbnb Superhost, with a 4.9 guest rating.
Channels and pricing: Each Torremolinos property is listed on Airbnb, Booking.com and VRBO, with dynamic pricing calibrated on comparable Torremolinos listings.
Tourist licence: VUT licence registration with the Junta de Andalucía is handled in-house at onboarding and is not charged separately.
Who runs it: Torremolinos Rental Management is run by Glaser Holiday Homes SL, part of Glaser Group, founded in 2019 by Maarten Glaser. Its rental division started in 2025.

What owners say

The owners we work for. In their own words.

Reviews from property owners whose villas and apartments we manage. Named and verifiable.

We have a few apartments for rent with Glaser Holiday Rentals. We are very satisfied with Maarten and his team. We receive excellent guidance throughout the rental process. We are well provided with all the necessary information and a monthly administrative update. The communication is pleasant. They take very good care of our apartments, tenants, and therefore us as well.

Maxime G.

Property owner

We use Glaser Holiday Rentalservice. We are extremely satisfied with this. The booking process is smooth and clear, and the communication is professional and friendly. What we particularly appreciate is the reliability and customer-oriented service. Agreements are honored well. This makes working with Glaser pleasant and worry-free. We can therefore wholeheartedly recommend Glaser to anyone looking for a reliable rental partner.

Gerda & Ron V.

Property owners

Superfijn verhuurbedrijf. Fijn contact en heel behulpzaam en ontzorgend.

Patrick en José

Property owners

What we do

Full-service rental management. No surprises.

From the first photo to the last guest check-out. Everything you’d expect — and the regulatory work most managers charge extra for.

Listings & marketing

Multi-platform distribution

Listings across Airbnb, Booking.com, VRBO and the package-holiday and budget-tier specialist channels. Torremolinos audiences are high-volume and price-sensitive — the listing has to compete on photo quality and review velocity, which is what we tune for.

Dynamic pricing

PriceLabs calibrated for Torremolinos’s high-volume rhythm: La Carihuela’s strong summer peak, Bajondillo and Playamar’s steady shoulder, the package-holiday occupancy floor that keeps voids rare. Aggressive on summer weekends, calibrated through the rest of the year.

24/7 guest support

Multilingual concierge, in person

In-person check-in for every Torremolinos guest. High booking volume means more arrivals per week than most cities; the routine has to scale without losing the in-person standard. Real human reachable around the clock in five languages.

Cleaning & turnover

Hotel-grade preparation

Vetted Torremolinos cleaning teams handling high-frequency turnover — La Carihuela summer Saturdays, Playamar weekly resets, Bajondillo town-centre quick changeovers. Quality checks before every guest, every time. Volume doesn’t excuse the standard.

VUT licensing

All paperwork handled

VUT through the Junta de Andalucía Málaga delegation, N2 filed each February. Torremolinos sits outside Málaga city’s moratorium boundary, so new licences are still issuable here, which is a meaningful point for owners considering Málaga and pivoting. We’ll explain that distinction at the discovery call.

Owner statements

Monthly transparent reports

Itemised monthly statement for every Torremolinos property. High booking volume means many lines per month; every one is traceable. The summer peak shows up against the steadier package-holiday shoulder cleanly.

Where we work

Torremolinos rental management, area by area.

We manage holiday and vacation rentals across our Torremolinos neighbourhoods. Pick yours to see local short-term rental notes, occupancy rate patterns, and the VUT licences that apply.

Los Álamos & El Pinillo

Maarten Glaser

Founder & Director

Airbnb Superhost Since 2019

Who we are

Family-run. Hands-on. Honest.

Glaser Group is run by Maarten Glaser from an office in Arroyo de la Miel. Dutch by birth, Costa del Sol by choice, and an Airbnb Superhost on the rental side.

I’m Maarten — Dutch, on the Costa del Sol since 2017. Glaser Group started in 2019 as a real estate business. Torremolinos is a city we’re opening selectively — particularly La Carihuela and beachfront Playamar, where the math is straightforward and the demand is consistent.

Every owner gets a senior member of our team as their direct contact, monthly statements with no surprises, and an honest opinion when something isn’t working. We’re family-run, and an Airbnb Superhost.

“If we wouldn’t recommend a property to a friend, we don’t take it on.”

One point of contact, always

Torremolinos owners get a senior team member as their direct contact — a quick ten minutes from our Arroyo office. We keep the Torremolinos list deliberately small: direct relationship, no shared inbox.

Monthly statements, owner’s view

Torremolinos statements reflect the city’s higher-volume rental rhythm — more bookings, shorter average stays, the strong shoulder market that the package-holiday infrastructure here drives. Every line traceable, La Carihuela summer peak vs Playamar steady run visible side by side.

We handle the Torremolinos paperwork

Junta de Andalucía VUT through the Málaga delegation and N2 filing. Torremolinos municipality actively enforces licence checks on short-term listings, and notably it sits outside Málaga city’s 3-year moratorium, so new licences are still issuable here. That matters for owners who looked at Málaga and pivoted.

Five-language guest service

Dutch, English, Spanish, German across the team. Torremolinos draws a high-volume mixed European package-holiday audience — British in summer, Northern European in shoulder, an established LGBTQ+ market that values respectful in-person service. Every guest answered in their language.

A good fit, both ways

Torremolinos is a different price tier from Marbella or Benahavís — and that’s its strength: high volume, high occupancy, low vacancy. But high volume isn’t for every owner. If your expectation is summer rates year-round we’ll re-set that at the discovery call. Honest no, before contracts.

A short letter from the founder

Most rental managers on the Costa del Sol treat your property like inventory. We treat it like the second home you trusted us with — because that’s what it is.

Meet the team

Glaser Group, in person.

A short conversation with Maarten and José about how we work — from our office in Arroyo de la Miel.

Your estimate

What could your property earn?

Instant estimate based on real comparable property data we manage. Calibrated honestly — we’d rather tell you a realistic number than promise more and disappoint.

Your estimate will appear here once you complete the form.

How it works

From first call to first guest — typically 10–14 days.

No pressure, no commitment until you’re ready. We walk the property, run the numbers, explain what we’d do, and only then does a contract exist.

Day 0

Discovery call

Thirty minutes on the phone or in person. Torremolinos discovery calls cover the moratorium contrast (you’re outside it), the high-volume operational pattern, and whether the Glaser pace is the right pace for your property. Honest assessment first.

Day 2–5

Walkthrough & photography

Walkthrough at the Torremolinos property — La Carihuela, Bajondillo, Playamar, wherever it sits. Inventory, safety check, professional photography. Beach-front and town-centre photo briefs differ; we shoot for what the actual market searches for.

Day 5–10

Licence & listings

Junta de Andalucía VUT verified or applied for through the Málaga delegation. Listings live across the major platforms plus the higher-volume channels Torremolinos benefits from.

Day 10–14

First booking

First Torremolinos guests arrive. In-person check-in. Communication running. Monthly statement starts; the high-frequency Torremolinos rhythm shows up immediately.

Regional licensing

The VUT rules, simplified

Every holiday rental on the Costa del Sol needs the Andalucian VUT (Vivienda de Uso Turístico). The NRUA national register introduced by Royal Decree 1312/2024, briefly required from 1 July 2025, was annulled by the Spanish Supreme Court in May 2026 and is no longer a requirement. The VUT is the only registration platforms now verify.

The VUT must be registered in the name of the rental management company, not the individual owner, which means the compliance responsibility sits with us, not you. Straightforward applications can be processed in as little as a day.

If you already hold a valid VUT licence, it keeps its status under the old rules — no community vote needed. Only new applications in community buildings require a 3/5 majority vote under the April 2025 reform of the Ley de Propiedad Horizontal (Ley Orgánica 1/2025). Some newer developments prohibit short-term rental entirely.

In Torremolinos specifically: the ayuntamiento processes community-vote paperwork relatively quickly compared to Mijas or Marbella, and La Carihuela and Bajondillo blocks have established precedents for VUT approvals. Playamar and Los Álamos developments follow the same standard Junta procedure. Our team files every N2 declaration with the Junta de Andalucía each February.

Full VUT licence guide →

Key facts

As little as 1 day

Straightforward VUT licences can be issued inside a day. 2–5 days is typical.

Our name, not yours

The VUT is registered in the management company’s name, not the owner’s. Compliance responsibility sits with us.

3/5 majority

Community vote required only for new licence applications. Existing licences keep their status under the old rules.

Annually

N2 report due every February — we file for every property we manage.

Managed by Glaser

Properties we manage.

A selection of the homes Glaser Group manages across the Costa del Sol; professional photography, local pricing data, in-person check-in on every arrival.

Los Álamos

Los Álamos sea-view apartment

2-bed · sea view, pool & terrace

Mijas Golf

Casa Eden, premium penthouse

3-bed · terrace, spa & pool

Calahonda

Ipanema, golfside apartment

3-bed · large terrace, pool & spa

Mijas Golf

Residence Aida, golf & sea view

2-bed · golf & sea view

Marbella

Urb. Santa Clara luxury apartment

4-bed · private pool & terrace

Taking on owners

Room for more Torremolinos owners.

We manage holiday rentals across Torremolinos and we have room for more. We’d still rather take on the right owners than fill a portfolio with whatever comes in. Share what you have and we’ll come back honestly within four hours about whether we can help.

Tell us about your property

4.9

Verified guest reviews

Five stars. Earned.

Every review below was left by a guest who stayed in a property we manage. Named and verifiable. Happy guests are the quietest proof that a manager is doing their job properly.

My experience in this house has been wonderful. It met all my needs and I felt very comfortable. It exceeded my expectations.

Verified Airbnb guest

Verified Airbnb guest · 5-star review

Nice stay with good facilities. Good and quick review of the place when we arrived. Everything worked perfectly. Can be recommended to others.

Verified Airbnb guest

Verified Airbnb guest · 5-star review

Honestly, a beautiful location. Better than I expected — cosy and welcoming. You get real value for money. The stay radiates peace and charm, the view is amazing, and the host was extremely helpful. Rain, cloud or sunshine — the view was breathtaking every moment, each with its own charm. Everything is spotlessly clean and new. The owner has clearly put great care into cleanliness and comfort, which made the stay extra pleasant. I’ll definitely be coming back.

Verified Airbnb guest

Verified Airbnb guest · Dutch traveller · 5-star

I never expected this place to be so beautiful. I was very impressed by the view, the cleanliness, and the quiet location. I’m usually very picky about bed linens, but here I really felt like they were ‘freshly made by Mom.’ Simply perfect for feeling comfortable.

Verified Airbnb guest

Verified Airbnb guest · 5-star review

Fabulous place. We stayed here for 4 weeks and were not disappointed. Fantastic location, lots of great restaurants and bars on the doorstep and a two-minute walk to the sandy beach. Brilliant and friendly hosts who responded immediately to any requests we had. Would definitely recommend. We will definitely be returning.

Verified Airbnb guest

Verified Airbnb guest · 4-week stay

From our Torremolinos team

Things you only learn by being here.

Genuine local knowledge isn’t a marketing line — it’s the small operational details that compound into better guest reviews and higher annual yield. A few specifics our team works with day-to-day:

La Carihuela

The fishing-village character + chiringuitos drive a strong repeat-booking market. Listings that capture the village atmosphere outperform generic beachfront ones.

Bajondillo

Direct beachfront, walking distance to centro. The licensing here is well-established. Older blocks with VUT licences from the 90s are still highly rentable.

Playamar

Newer, more modern blocks. Family-orientated. Pool-side and large-balcony units particularly perform; cramped studios less so.

Centro / El Pinillo

Walking-life Torremolinos. Less beach-direct but the train station to Málaga + airport is a strong booking driver. Don’t underestimate it.

From the journal

Latest insights

Weekly notes from the team — regulation, market dynamics, how things actually work.

Torremolinos

The step-free apartment as a rental product in Torremolinos

17 August 2026 · 7 min read

Torremolinos

How Torremolinos fills its shoulder weeks: the events-and-community calendar owners underuse

3 August 2026 · 7 min read

playamar

Playamar and Montemar compared: two 1970s tower-block markets that rent very differently

20 July 2026 · 10 min read

Read all journal posts

Part of a wider network

Own on the coast, outside Torremolinos?

Torremolinos sits in the eastern half of the wider Glaser Group rental management network on the Costa del Sol. We also actively manage Benalmádena rental management, Mijas rental management, Fuengirola rental management, Marbella rental management, Benahavís rental management and Málaga rental management, plus three inland-anchor sites in the Guadalhorce valley. The Costa del Sol umbrella site connects every city team.

Where we also actively manage

Benalmadena

Puerto Marina, Arroyo, Torrequebrada — our home base. Strong year-round rentals.

Visit Benalmadena site

Fuengirola

Seven-kilometre beachfront, long-stay winter market, consistent summer peak.

Visit Fuengirola site

Mijas

Golf belt, La Cala coast, mountain villages. A range of rental profiles.

Visit Mijas site

Marbella

Managing in Golden Mile, Nueva Andalucía and San Pedro — taking on new owners.

Visit Marbella site

Málaga

City rentals around Centro Histórico and East Málaga beaches.

Visit Málaga site

Benahavís

La Zagaleta, Los Arqueros, luxury villas. Taking on new owners.

Visit Benahavís site

Visit the Costa del Sol umbrella site

What we do

Torremolinos property management — Airbnb, holiday rental and short-let.

Torremolinos is a separate municipality from Málaga and is not affected by the Málaga moratorium — the standard Junta de Andalucía VUT regime applies normally here. That makes Torremolinos one of the most operationally accessible coastal cities for new owners targeting Airbnb management, vacation rental management or short-let management in 2026. Glaser's Torremolinos property management service covers VUT licensing, multi-portal listing on Airbnb, Booking.com and VRBO, dynamic pricing on Torremolinos comparables, in-person guest check-in, 24-hour multilingual guest support, monthly owner statements, and annual N2 filing. Whether you've been searching for a Torremolinos property manager, a Torremolinos Airbnb management company, or a vacation rental manager for La Carihuela or Playamar — that's what we do.

Also managing rentals in

Benalmádena Málaga Fuengirola Alhaurín de la Torre Costa del Sol

Our home office is in Arroyo de la Miel. One team, one licensing process, and one owner contact across the network.

Frequently asked

Questions we hear before owners sign.

If your question isn’t here, call or message us directly — we answer honestly whether we’re the right manager for you or not.

Prefer to talk it through?

+34 711 02 95 11

The whole running of the let. We write and publish the listing, adjust the price as demand shifts, reply to guests around the clock in their own language, meet them at the door, and organise cleaning, laundry and repairs. Guest registration and the monthly accounts are ours too. Only a photo shoot and upgraded bed linen are charged as extras, agreed at onboarding.

Mainly from Airbnb, Booking.com and VRBO, with direct reservations through Glaser's own sites on top. Each property gets the platform mix that suits it rather than a standard setting.

Someone meets them. A member of our team hands over the keys in person at every arrival, which also gives us a moment to check the apartment before the guests settle in.

We offer a few packages rather than one tariff, each striking its own balance between term and flexibility. You hear about all of them on the introductory call; afterwards our fee is a visible line on each statement.

Yes. Tell us which weeks and we take them out of circulation before the listing opens. Every agreement leaves room for your own stays.

A registration as a VUT, the tourist-home category the regional government created under Decreto 31/2024. We file it as part of onboarding, and with the community question settled it is normally through within the week.

If the apartment belongs to a community, yes. The law here is Ley Orgánica 1/2025: since April 2025 a three-fifths majority of owners must vote for a new holiday let before it may begin. Lets registered earlier are unaffected. We check the minutes of recent meetings first.

No. The national register was annulled by Spain's Supreme Court in spring 2026. Platforms now rely on your regional registration, which in Andalucía is the VUT.

Through SES.HOSPEDAJES, the Interior Ministry's system, no later than 24 hours after they arrive. Our team files every guest and keeps the records as long as the law requires.

Each month, in the opening week, for the month just finished. The statement itemises platform commission, housekeeping, repairs and our fee, with the transfer made that day. Every January we add an annual summary for your accountant.

With dynamic pricing software, PriceLabs, which tracks demand and comparable homes, checked by our team. Rates move with the calendar instead of staying fixed for a whole season.

Almost certainly, if it is on the Costa del Sol. We work between Málaga and Benahavís and in the inland towns of Coín, Alhaurín el Grande and Alhaurín de la Torre. Further afield we are not active, and we say so plainly.

Get in touch

How much could your property earn?

Honest Torremolinos rental management starts with an honest number. We’ll reply within 24 hours with a realistic estimate — not a sales pitch.

We reply in 24h. No spam. No “sales rep”. You reach a senior member of our team directly.

WhatsApp us