Playamar is the eastern continuation of the Torremolinos beach — newer buildings than Bajondillo, more family-oriented, with larger floor plans typical of the 80s and 90s wave of construction. Pool-complex apartments dominate here, often with substantial gardens between block and beach. The market is family-led: bigger units, longer stays, less weekend churn than the central beach. Worth segmenting from Bajondillo when listing — different guest, different photography, different copy.
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