Montemar runs along the western edge of Torremolinos — residential rather than touristic, with apartment blocks set back from the seafront and a quieter feel than La Carihuela one street east. As a short-let market it benefits from the same beach access without the chiringuito-strip competition for parking and noise. Listings here typically rent in longer stays (10–14 nights) and compete on value rather than per-night premium. A useful entry point for owners who want predictable rather than peaked numbers.
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